Digital marketing has become an essential component of the business world, allowing businesses to reach a large audience and create interaction like never before. However, as the digital landscape evolves, so will consumer expectations. Consumers are becoming more sophisticated and demanding, looking for experiences that not only meet but surpass their expectations.

This is where the concept of user experience (UX) comes into play. The total experience a user gets while dealing with a digital product or service, encompassing everything from layout and design to ease of navigation and responsiveness, is referred to as UX. In a nutshell, it's about providing an experience that users enjoy and want to return to again and again.