As a Digital Marketing professional, you most certainly understand the essentials of Email Marketing, such as how to run a campaign. However, have you ever had to pitch an Email Marketing strategy to a customer or boss? It can be difficult to persuade someone of the importance and potential rewards of such a campaign. That is why it is critical to underline the importance of Email Marketing in assisting organizations in connecting with customers, promoting products or services, and eventually driving income. And one of the most important aspects of gaining success in Email Marketing is Segmentation.
